How do I apply to be in the parade?
What types of groups are in the parade?
The parade has a variety of units including floats, bands, balloons, and marching units.
Why are certain groups excluded from the parade?
Due to the time constraints on the broadcast of the parade, we must exclude and/or limit the number of certain types of units in the parade.
How much does it cost to build a float?
The cost to build a float varies depending on what type, size, and style of float you want to build. Professionally built floats are available from the parade committee starting at $5,000 and can range up to $15,000. These floats also include other benefits for your organization and are considered a form of sponsorship.
Where is the best place to view the parade?
Anywhere along Broad Street is a great place to view the parade. Please see our Viewing Info Page for more details.
Is there handicap parking available?
Yes! Please contact the Parade Office at (804) 788-6470 if you will require handicap parking no later than Monday, November 29, 2021. Our team will provide you with further details and directions.
Where is the parade route?
The parade begins at the Science Museum of Virginia and travels Eastbound down Broad Street to 7th Street.
What if it rains?
Bring an umbrella! The parade goes on rain or shine!
Is the parade televised?
The parade is televised on WTVR-CBS 6 the day of the parade at 10 a.m. It will also be rebroadcast on Christmas Day.
What is the audience of the parade?
The parade typically has an audience of more than 100,000 people. The TV broadcast reaches 200,000 households in the greater Richmond area. As we expand the coverage and syndicate the broadcast, the television audience will grow.
How do I volunteer for the parade?
If you are interested in volunteering for the parade, please see our Volunteer Page.