Our mission is to create a family-friendly experience that brings holiday cheer to children and adults, community partners, and local businesses. This beloved tradition attracts more than 100,000 spectators each year from everywhere in Virginia, with thousands more enjoying a live television broadcast on WTVR-CBS6 (also rebroadcast on Christmas Day).

We have multiple sponsorship opportunities to fit your needs. Here are just a few reasons that our current sponsors have partnered with the Dominion Energy Christmas Parade over the years: 

• Be part of a publicized community event
• Utilize a unique and innovative promotional platform
• Align your company with some of the top local and regional brands
• Expand your company’s reach through our extensive marketing demographic
• Cultivate profitable relationships through direct interaction with customers 
• Benefit from press coverage and promotional efforts through social media 

Click here for Corporate Sponsorship Opportunities

Questions? Contact us directly at This email address is being protected from spambots. You need JavaScript enabled to view it.